Case study web design & local SEO
Austin Restoration Corp.: A Contractor Website Rebuilt to Win Jobs in NYC
Austin Restoration Corp. is a Queens-based renovation contractor that works across New York City. Their old website had no clear structure, missing SEO basics and conflicting contact details. In this contractor website design project, Focalidea redesigned it from scratch, rewrote the content, optimized every image and built the technical SEO that Google and AI assistants need to understand the business.
- Client
- Austin Restoration Corp.
- Industry
- Residential & commercial renovation
- Location
- Corona, Queens · serves all of NYC
- Services
- Web design, content, image optimization, technical & local SEO
- Live site
- austinrestorationcorp.com
Results measured with Google tools
The Redesign in Numbers
Scores from Google PageSpeed Insights (mobile) and a page-by-page audit of the new site, November 2026.
The challenge what was holding them back
A Website That Worked Against the Business
The previous site was broken in ways customers noticed right away, and it gave Google almost nothing to work with. The captures below come from the archived version of the old site.
- The slider showed no images. The main visual area of the homepage loaded empty.
- Text the same color as the background. Dark text sat on a dark background, so key sections could not be read.
- Broken service images and overlapping headings that made the business look unreliable.
- Never submitted to Google. The site had no sitemap or Search Console setup, so Google had little reason to show it.
- No H1 heading. Google had no clear signal of what the page was about.
- 15 of 18 images had no alt text, so photos of real projects were invisible to search and screen readers.
- A duplicated, generic page title ("Austin Restoration - Austin Restoration - Remodeling in NY…").
- Two different phone numbers on the same page, which confuses customers and weakens local SEO.
- Typos in the service area, such as "Manhatan" and "Brookyn".
- Only three menu items and no individual service pages, so the site could not rank for searches like "metal stud framing NYC" or "tile installation NYC".
Before & after the homepage
From Broken to Premium
Same company, same services. The difference is a website that finally shows the quality of the work and makes it easy to call.
The solution design, content and SEO together
The Contractor Website Design Focalidea Built
Good contractor website design treats the website as a sales tool: show the work, make calling easy and give Google a clear map of every service.
Premium, on-brand design
A black-and-gold visual identity built around the logo, large project photography and a clean layout that feels like a high-end builder, not a template.
A page for every service
Nine service pages (framing, plumbing, electrical, sheetrock, tile, painting, carpentry, hardware and custom kitchens) plus residential and commercial renovation pages.
Content written to convert
Clear headlines, project descriptions and calls to call on every screen, with one consistent phone number: (929) 712-5775.
Optimized images
Project photos resized and compressed for the web, named by topic and given descriptive alt text so they load fast and can rank in Google Images.
Technical & local SEO
One H1 per page, unique titles and meta descriptions, an XML sitemap for Google and GeneralContractor schema with the business address and phone number.
Ready for AI search
Structured data and plain-language service descriptions help AI assistants like ChatGPT, Gemini and Google AI Overviews understand who the company is and what it does.
The new website desktop & mobile
Designed for Every Screen
Most homeowners search for a contractor on their phone, so contractor website design has to start with mobile. The mobile layout keeps the phone number one tap away on every page.
Before vs. after side by side
Old Site vs. New Site
What the new contractor website design changed for search engines, AI assistants and customers.
| Factor | Old website | New website by Focalidea |
|---|---|---|
| Images & slider | Broken, not loading | Optimized project photos |
| Readability | Dark text on dark background | High-contrast, easy to read |
| Google indexing | Never submitted | XML sitemap + SEO setup |
| Main heading (H1) | None | One clear H1 per page |
| Page title | Duplicated, generic | Unique, keyword-focused titles |
| Service pages | None | 9 services + 2 renovation pages |
| Image alt text | 15 of 18 missing | Descriptive alt text on project photos |
| Phone number | Two different numbers | One number, click-to-call |
| Structured data | None | GeneralContractor schema |
| Mobile SEO score | Not measured | 100 / 100 |
FAQ about this project
Contractor Website Design Questions
What did Focalidea do for Austin Restoration Corp.?
We handled the full contractor website design: we redesigned the site from scratch, wrote the content, created a page for each service, optimized all project images and set up technical and local SEO, including structured data for Google and AI assistants.
Why does a contractor need a separate page for each service?
People search for specific jobs, like "tile installation NYC" or "metal stud framing NYC". In contractor website design, a dedicated page for each service gives Google a page that matches that search, which a single generic homepage cannot do.
What does "AI-friendly" mean for a business website?
It means the site states clearly who the business is, where it works and what it offers, in plain language and in structured data. That makes it easier for tools like ChatGPT, Gemini and Google AI Overviews to describe and recommend the business correctly.
Does image optimization really matter for SEO?
Yes. Large images slow a site down, especially on phones, and images without alt text cannot be understood by search engines. Compressed, well-named images with descriptive alt text load faster and can appear in Google Images.
How much does a website like this cost in NYC?
It depends on the number of pages and features. A contractor site with individual service pages and local SEO is a custom project; contact Focalidea for a free quote based on your business.
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