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(646) 600-4481
Have Any Questions?

Terms and Conditions

Last updated: November 5, 2026

These Terms and Conditions (“Terms”) govern your use of focalidea.com (the “Website”) and the services provided by Focalidea (“Focalidea,” “we,” “us,” or “our”). By using the Website or hiring our services, you (“Client” or “you”) agree to these Terms. If you do not agree, please do not use the Website or our services.

 

1. Our Services

Focalidea provides digital services for businesses, including:

  • Website design and development, including e-commerce websites
  • Website updates and changes
  • Search engine optimization (SEO) and local SEO
  • Google Ads management
  • Managed WordPress hosting and domain protection
  • Mobile and web app development
  • AI chatbots for business websites

The scope, deliverables, timeline, and price of each project are described in the quote or proposal we send you (the “Proposal”). If the Proposal and these Terms conflict, the Proposal controls for that project.

 

2. Quotes and Payment

  • Deposit. Projects require a 50% deposit before work begins. Work is scheduled once the deposit is received.
  • Balance. The remaining 50% is due upon completion, before the final files are delivered or the website or app is launched, unless the Proposal states otherwise.
  • Recurring services. Monthly services, such as SEO and Google Ads management, are billed in advance at the start of each billing period. Hosting plans are billed according to the plan you choose.
  • Website updates. Website updates and changes are not included in hosting plans. Updates are billed per task, and short updates may be billed by the hour. Updates are paid in advance, before work begins.
  • Flyers and graphic design. Flyer design and flyer updates are considered separate work. They are not included in SEO services or website updates, and are quoted and billed separately.
  • Payment due date. Unless another due date is indicated, payments are due within two (2) days of the date payment is requested. When full payment is required in advance, payment is due before the project begins.
  • Quotes. Quotes are valid for 30 days unless stated otherwise. Work requested outside the agreed scope will be quoted separately before we begin.
  • Late payments. If a payment is overdue, we may pause work, campaigns, or services until the account is current.

3. Cancellation

  • Projects. You may cancel a project before work begins. Once work has started, you must notify us before we continue to the next stage of the project. Work completed up to the date of cancellation is billable, and the deposit covers work already performed.
  • SEO services. SEO services require 30 days’ written notice to cancel. Services and billing continue during the notice period.
  • Google Ads management. Google Ads management is month-to-month. You may cancel before the start of the next billing period.
  • Hosting. You may cancel before your next renewal date. Please see our Refund Policy for details on refunds.

4. Client Responsibilities

To complete your project on time, you agree to:

  • Provide content, images, logins, approvals, and feedback in a timely manner
  • Make sure the content and materials you provide do not infringe anyone’s rights and comply with applicable laws
  • Keep your contact and billing information up to date

Delays in providing materials or approvals may extend the project timeline.

5. SEO and Advertising Results

Search engine rankings and advertising results depend on factors outside our control, including search engine algorithms, competition, and market conditions. We do not guarantee specific rankings, traffic, leads, or sales. We use our best professional efforts to improve your visibility and results.

For Google Ads management, you own your Google Ads account, and advertising spend is paid directly by you to Google. Our management fee is separate from your ad spend. Ad campaigns must comply with Google’s advertising policies.

 

6. Ownership and Intellectual Property

  • Your materials. You keep ownership of the content, logos, and materials you provide to us.
  • Final work. Once you have paid in full, you own the final website design and content we create specifically for you, except for third-party components.
  • Third-party components. Themes, plugins, fonts, stock images, and other licensed components remain subject to their own licenses.
  • Portfolio. Unless you ask us not to, we may display your completed project in our portfolio and marketing materials.

7. Hosting and Third-Party Services

Our hosting plans include reasonable efforts to keep your website secure, backed up, and available. We do not guarantee uninterrupted service, and occasional maintenance or outages may occur. Our services may rely on third-party providers, such as Google, domain registrars, payment processors, and app stores. We are not responsible for changes, outages, or policies of those third parties.

8. Limitation of Liability

To the maximum extent permitted by law, Focalidea is not liable for indirect, incidental, or consequential damages, including lost profits, lost data, or business interruption. Our total liability for any claim related to our services is limited to the amount you paid us for the specific service in the three (3) months before the claim.

 

9. Confidentiality and Privacy

We keep your business information, logins, and account data confidential and use them only to provide our services. Our Privacy Policy explains how we collect and use personal information, including data from Google services.

 

10. Use of the Website

You agree not to misuse the Website, including attempting to gain unauthorized access, interfering with its operation, or using it for unlawful purposes. The Website’s content is provided for general information and may change without notice.

 

11. Governing Law

These Terms are governed by the laws of the State of New York. Any dispute will be resolved in the state or federal courts located in New York, New York.

 

12. Changes to These Terms

We may update these Terms from time to time. The updated version will be posted on this page with a new “Last updated” date. Changes do not affect Proposals already signed.

 

13. Contact Us

For questions about these Terms, contact us:

See also our Privacy Policy and Refund Policy.

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