Last updated: October 22, 2026
At Focalidea, we want every client to feel confident working with us. This Refund Policy explains when payments for our services can be refunded. It forms part of our Terms and Conditions. If a signed proposal or service agreement (the “Agreement”) includes different refund terms, the Agreement controls.
1. Web Design, E-Commerce, and App Development Projects
- Before work begins: if you cancel before we start your project, we refund your deposit in full.
- After work begins: deposits are non-refundable once work has started, because they cover planning, design, and development time already reserved for your project.
- Milestone payments: payments for completed milestones are non-refundable.
- After approval or launch: once you approve the final design or your website goes live, the final payment is non-refundable.
If a project is cancelled midway, you pay only for the work completed up to the cancellation date, and we deliver the files completed so far once all invoices are paid.
2. Monthly Services
This includes SEO, Local SEO, GEO (AI search optimization), Google Business Profile optimization, Google Ads management, website maintenance, and lead generation.
- Monthly services are billed in advance and are non-refundable for the current billing period.
- You may cancel at any time with 30 days’ written notice. Services continue until the end of the notice period.
- We do not issue partial or prorated refunds for unused time in a billing period.
3. Website Hosting
- Monthly hosting plans are non-refundable.
- Annual hosting plans may be cancelled within the first 30 days for a refund of the hosting fee, minus any domain, SSL, or third-party costs already paid. After 30 days, annual plans are non-refundable.
- Accounts suspended for violating our Terms and Conditions are not eligible for a refund.
4. Advertising Spend
Budgets for Google Ads or other advertising platforms are paid directly to those platforms and are not refundable by Focalidea. Any refunds or credits for ad spend are subject to the platform’s own policies.
5. Third-Party Costs
Domain registrations, premium plugins and themes, software licenses, stock images, and other third-party purchases made on your behalf are non-refundable once purchased.
6. Technical Support and Hourly Work
Technical support, cybersecurity services, and other hourly work are billed for time already spent and are non-refundable.
7. Results Are Not Guaranteed
Search engines and AI platforms control their own rankings, and advertising results depend on many outside factors. For this reason, refunds are not issued based on rankings, traffic, leads, or sales. If you are not satisfied with our work, please contact us. We will review your concerns and work to make it right.
8. How to Request a Refund
- Email info@focalidea.com with your name, business name, invoice number, and the reason for your request.
- We will review your request and respond within 5 business days.
- Approved refunds are issued to the original payment method within 10 business days. Your bank may take additional time to post the credit.
9. Chargebacks
Please contact us before filing a chargeback or payment dispute. Most issues can be resolved quickly. Services may be suspended while a dispute is open.
10. Changes to This Policy
We may update this Refund Policy from time to time. The updated version will be posted on this page with a new “Last updated” date. Changes do not affect payments made before the update.
11. Contact Us
For questions about this Refund Policy, contact us:
- Email: info@focalidea.com
- Phone: (646) 600-4481
- Service area: New York City Metropolitan Area
See also our Terms and Conditions and Privacy Policy.